pixel

privacy_policy

AMYKA PRIVACY POLICY

Welcome to AMYKA, the first hybrid interactive service marketplace - an ad catalogue for the tradespeople and a direct access portal for the customers, with ever-expanding service categories coverage, provided by AMYKA INTERNATIONAL LTD (“AMYKA”, "we", "our" or "us"). We pay respect to the principles of privacy and data protection, and the present privacy policy explains your privacy rights and choices, and how we look after your personal data when using the AMYKA Service, which includes the AMYKA apps, the use of our websites including but not limited to amyka.com, and your accessing or using AMYKA content, including when you sign up for alerts or newsletters, contact us with a question or request for help, participate in any renewals, promotions or surveys, and in conformity with the AMYKA Terms of Use, incorporated by reference.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

Controller

AMYKA INTERNATIONAL LTD, a company registered in the United Kingdom under Company Number 16257783, with a registered office at: 39 Nortonwood Lane, Windmill Hill, Runcorn, England, is the controller and is responsible for your personal data. Please note that if you contact us to assist you, we may need to authenticate your identity before fulfilling your request.

Changes to the privacy policy

We keep our privacy policy under regular review and we will update it in response to changing regulatory or operational requirements. This version was last updated on the date below written. If we change our privacy policy and you have already provided us with any personally identifiable information, we will notify you in accordance with law. Your continued use of the AMYKA Service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes.

Third-party links

Depending on the type and settings of your devices, the usage of the AMYKA Service may trigger the visualization of information about or activate links to third-party websites, plug-ins, content, software and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and resources, and are not responsible for their privacy statements. When you leave our website or a AMYKA apps or websites, we encourage you to read the privacy policy and the terms of service (or equivalent) of every third-party website or resource you visit or use.

Data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data might include first name, maiden name, last name, alias or similar identifier, title, date of birth and gender, and identification documents including proof of address such as a utility bill or bank statement.
  • Contact Data might include billing address, delivery address, home address, work address, email address and telephone numbers.
  • Transaction Data might include details about payments to and from you and other details of any transactions you enter into using products and services you have purchased from us.
  • Technical Data might include internet protocol (IP) address, your login data, browser type and version, time zone setting and location data, browser plug-in types and versions, operating system and platform, and other technology or information stored on the devices you allow us access to when you use the AMYKA Service.
  • Profile Data might include your email, alias and password, requests by you for products or services, your interests, preferences, feedback and survey responses.
  • Usage Data might include information about how you use the AMYKA Service.
  • Marketing and Communications Data might include your preferences in receiving marketing from us and our third parties and your communication preferences.

We will not at any time have access to, collect or store your Financial Data (which might include bank account and payment card details).

The law treats certain categories of personal information as special. This might include visual images and/or recordings of yourself, details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data, as well as details of criminal records. We will not collect or use these types of data (known as Special Categories of Data) without your consent unless the law obliges us to. If we do, it will only be when it is necessary for reasons of substantial public interest (for example to use criminal records to help prevent, detect, and prosecute unlawful acts and fraudulent behavior), or to establish, exercise or defend legal claims.

We also might collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

If you refuse to provide personal data

Where we need to collect personal data for the provision of a certain service or for the delivery and intended use of a product or service, by law, or under the terms of a contract we have with you, and you refuse to provide that data when requested, we may not be able to deliver the product or perform the service or the contract we have or are trying to enter into with you (for example, to provide you services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

Your use of and purchases from the app stores. You may give the app stores your personal data as per their applicable privacy policies and terms of service (or equivalent). Please note that customarily the app stores do not share personally identifiable data with us.

Direct interactions. You may give us your Identity and Contact by filling in forms via a AMYKA аpp or websites, by email or otherwise. This might include personal data you provide when you:

  • apply for or subscribe to our services, notifications or publications;
  • purchase the Promo and Promo Plus packages, or any standardized or custom promotion, service placement, marketing, optimization or other professional service AMYKA offering;
  • make use of the AMYKA Service;
  • request additional information about products and services or marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.

Automated technologies or interactions. As you interact with us via the AMYKA Service, we might automatically collect Technical Data about your equipment, browsing actions and patterns.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the AMYKA Terms of Use we are about to enter into or have entered into with you.
  • For the provision of the AMYKA Service.
  • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending any third-party communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at support@amyka.com

Purposes for which we will use your personal data

We have set out below a description of the purposes for which we might use your personal data, and the kinds of personal data pertaining to each such legal or operational purpose. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

To register you as a new customer or as a tradesperson: Identity, Contact Data.

To process and deliver your order or a special subscription or promotion: Identity, Contact, Transaction Data.

To manage our relationship with you which might include notifying you about changes to our Terms of Use or this privacy policy, or asking you to leave a review or take a survey: Identity, Contact, Technical, Profile, Marketing and Communications Data.

To enable you to partake in a prize draw, competition or complete a survey: Identity, Contact, Profile, Usage, Marketing and Communications Data.

To administer and protect our business and the AMYKA Service including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data: Identity, Contact, Transaction, Technical, Usage, Marketing and Communications Data.

To deliver relevant AMYKA Content, services and advertisements to you and measure or understand the effectiveness of the advertising we serve to you: Identity, Contact, Profile, Usage, Marketing and Communications Data.

To use data analytics to improve our website, smart applications, products and services, marketing, customer relationships and experiences: Technical, Usage Data.

To make suggestions and recommendations to you about goods or services that may be of interest to you: Identity, Contact, Technical, Profile, Usage, Marketing and Communications Data.

Promotional offers and marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We may use your Identity, Contact, Technical, Transactional, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased from us and you have not opted out of receiving that marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase or subscription, service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the AMYKA Service may become inaccessible or not function properly. For more information about the cookies we use, please refer to our Cookie Policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at support@amyka.com

Disclosures of personal data

We may share your personal data with our third-party service providers, agents, subcontractors and other associated organizations and group companies of AMYKA INTERNATIONAL LTD in order to complete tasks and provide services (in particular the AMYKA Service) to you on our behalf. If we use third-party service providers, they will be required to respect the security of your personal data and to treat it in accordance with the law. We will not allow our third-party service providers to use your personal data for their own purposes and would only permit them to process your personal data for specified purposes and in accordance with our instructions.

We might pass your personal data to the following entities:

  • companies and organizations that assist us in processing, verifying or refunding transactions you make via the AMYKA Service or the payment gateways associated with it and in providing any service in relation to the AMYKA Service that you have requested;
  • organizations which assist us with customer service facilities;
  • anyone to whom we lawfully transfer or may transfer our rights and duties under the AMYKA Terms of Use;
  • any third party as a result of any restructure, sale or acquisition of AMYKA INTERNATIONAL LTD, or any associated entity, provided that any recipient uses your information for the same purposes as it was originally supplied to us and/or used by us.
  • Regulatory and law enforcement authorities, whether they are outside or inside of the United Kingdom, where the law allows or requires us to do so.

International transfers

We might share your personal data with our third-party service providers, agents, subcontractors and other associated organizations and group companies of AMYKA INTERNATIONAL LTD. This will involve transferring your data outside the United Kingdom or the origin of where your data is collected.

Whenever we transfer your personal data out of the United Kingdom, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented.

International data transfers are done in compliance with applicable safeguarding mechanisms such as the UK Addendum to the EU Standard Contractual Clauses and International Data Transfer Agreements, and the US-UK Data Privacy Framework.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and service providers who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention. How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity and Transaction Data) for at least 5 years after they cease being customers for regulatory purposes.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of the rights set out below, please contact us at support@amyka.com

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data's accuracy.
  • Where our use of the data is unlawful but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Legal helper: Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to provide you with the best products and services and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: AMYKA INTERNATIONAL LTD

Email address: support@amyka.com

You have the right to make a complaint at any time to the Information Commissioner's Office. For full details on how to make a complaint please visit: ico.org.uk/concerns/. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please feel free to contact us in the first instance.

Last Updated: 08 May 2025